How to Appeal to an International Audience
Abridged with the author’s permission from a post on the MarketingExperiments blog. How well do you know your audience? For Americans at least, sometimes I worry we have a view of the world similar to...
View ArticleYour Blog Is the Hub of a Content Wheel
Abridged with the author’s permission from MarketingExperiments Blog. At our strategic partner Eloqua, CMO Brian Kardon recently created a new role at the company—director of content marketing—and...
View ArticleNobel Prize Economics and the Friction on Your Landing Page
Slightly abridged with the author’s permission from MarketingExperiments Blog. The 2010 Nobel Prize in Economics was awarded to Peter Diamond, Dale Mortensen, and Christopher Pissarides for their...
View ArticleHow to Formulate a Meaningful Marketing Research Question
Abridged with the author’s permission from the MarketingExperiments Blog. According to Jeff Rice’s just released 2012 Email Marketing Benchmark Report, only 15 percent of marketers routinely define...
View ArticleSubject Lines That Increase Opens … and That We’ll Never Use Again
Abridged with the author’s permission from the MarketingExperiments Blog. You can read the full post with full analysis at Email Testing: Subject line increases opens 12.7% … here’s why we’ll never use...
View ArticleA Long, Ugly—and More Effective Page
Abridged with the authors’ permission from two posts on the Marketing Experiments Blog At the Optimization Summit 2012 recently held in Denver, Nathaniel Ward, Manager of Online Programs for the...
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